Mario Hugo

Art & Direction Portfolio

Coldplay - Atlas

Coldplay / Parlophone. Happy to have concepted and directed my first video for Coldplay - Atlas. The lyric video features stunning illustration by Micah Lidberg and beautiful animation by Ric Comline and Jonny Bursnell at Absolute Post. The band wanted to pursue constellation imagery, and I wanted to tell a story of baroque violence and celestial peace – ultimately reflecting on our human relationship to the the wider universe around us. Many thanks to Phil Harvey. 
Executive producers: Phil Harvey & Dave Holmes. Director: Mario Hugo. Agency: Hugo & Marie. Executive Producer: Jennifer Gonzalez. Producer: Masha Spaic. Illustration: Micah Lidberg. Storyboard Artist: Mario Hugo. Assistant Designers: Sam Hodges, Ania Nowak. Animation Creative Directors: Ric Comline, Jonny Bursnell. Animation Executive Producer: Melanie Wickham. Animation Producer: Nick Haynes. Animators: Ric Comline, Jonny Bursnell, Tim Andrews, Jim Hsu, Tom Cardo Moreno. Animation Assists: Dan Baiton, Kieran Hanrahan.