Mario Hugo

Art & Direction Portfolio

Lorde Pure Heroine

Lorde / Universal Music New Zealand. I recently designed and directed the artwork for Lorde's debut album, Pure Heroine. She wanted simple, bold design - together we opted for an austere aesthetic, strong typography, and hand-treated textures to convey a sense of craft, iconography, and intimacy inherent in her music. Design support by Ania Nowak, Sam Hodges, and Fanny Nordmark.